Magic Leap

October 26, 2015


Magic Leap, Inc., a developer of novel human computing interfaces and software, announced in a newsletter the recent closing of its A round of venture capital. Magic Leap has now raised more than $50 million in its series seed and A rounds to develop its proprietary technology platform. Magic Leap will use the funds to advance the product development and commercialization of its proprietary human computing interface technology, known as “Cinematic RealityTM”.

At engagdet – Mariella Moon states that she can’t decipher what Magic Leap exactly is – but she argues that Magic Leap is:

a headset that superimposes digital images onto the real world. In that respect, it’s similar to Microsoft’s HoloLens, which is just slightly less mysterious (since we’ve actually seen it). But based on the things Abovitz said in his AMA at reddit, like “Our vision for AR and VR is a true replication of visual reality,” there’s a chance that it can also block the outside world entirely with virtual reality. (Update: Rachel Metz confirmed to engagdet on Twitter that it’s capable of doing full VR.)

This points out  that there’s a reason why the company is calling its technology “cinematic reality” rather than AR or VR: it works a bit differently than either of them. Standard AR and VR use stereoscopic 3D, a technique that tricks you into thinking an object is three-dimensional by showing each eye a different image and a different angle of the same object. The Oculus Rift and Samsung’s Gear VR headset are two well-known examples of this technique.


In his AMA Abovitz revealed that he’s not a fan of stereoscopic 3D and believes it can cause “temporary and/or permanent neurologic deficits.” So, Magic Leap uses a Lilliputian projector to shine light and images into the user’s eyes instead, the startup told Metz from MIT’s Technology Review. Your brain apparently won’t be able to detect the difference between light from the projector and light from the real world: The result is life-like digital images that show reflections like real physical objects would.


Magic Leap